Website Owner Sentenced for Duping Consumers into thinking it was the DVLA

At Reading Crown Court on 20th June 2018, MICHAEL FREEMAN, 46, of Huntercombe Lane North, Taplow, Maidenhead, was sentenced to 9 months in custody suspended for a period of 2 years after pleading guilty to engaging in an unfair commercial practice in relation to a website that consumers thought was the DVLA. In addition the Court set a timetable for confiscation under the Proceeds of Crime Act.

The sentencing, followed an investigation by the Public Protection Partnership (PPP) Trading Standards Service working with the PPP Case Management Unit and the National Trading Standards Tri-Region Investigation Team. The case was prosecuted by West Berkshire Council’s Legal Team.

The investigation was commenced when the Trading Standards Service received nearly 500 complaints from members of the public who felt they had been misled by the website Consumers applied for new driving licences, to renew licences or to change something on their licence such as a change of name or address, and often paid £95 for each service. The DVLA can change an address on a licence for free. Consumers from a range of backgrounds, including people who worked in marketing, accounting, the civil service and even the motor trade believed that this was an official site for the DVLA. Upon discovering it was not, or they did not have to pay such a high fee, customers would try and stop the application and request a refund only to find they had been induced into waiving their right to cancel.

In sentencing Mr Freeman, Her Honour Judge S Campbell called the operation “sophisticated” and said Mr Freeman had “rode roughshod over customers’ rights”. Mr Freeman had paid to have his website appear high up on any Google search results for renewal of driving licences, had used similar colours to the DVLA and made it difficult for customers to cancel an application and get a refund, even where this was requested within minutes of placing the order.

Steve Loudoun Chair of the Public Protection Partnership Management Board said, “This was a course of conduct over a 2 year period that was one of the worst examples of unfair trading we have encountered. It was clear that a number of people were mislead by the website and spent money they didn’t need to in some cases on services they could have got for free’.

‘I must place on record my thanks to the National Trading Standards South East, London and the East of England Regional Investigations Team for their assistance and support. This again is an example of the benefits of the Public Protection Partnership and its ability to build wider links and working relationships’.

Carl Robinson, Chair of the NTS Tri Regional Investigation Team said: ‘Again, this highlights the value and success of partnership working between local authority Trading Standards services and regional assets such as the Regional Investigation Teams. Officers from our Regional Investigation Team were able to provide valuable additional investigational and evidence gathering assistance in order to allow the full facts of this complicated case to be presented and considered in court’.

The Public Protection Partnership is a shared service of Bracknell Forest Council, West Berkshire Council and Wokingham Borough Council and delivers trading standards, environmental health and licensing functions.

Notes to Editors

The Joint Public Protection Committee oversees the work of the Public Protection Partnership (Environmental Health, Trading Standards and Licensing) for Bracknell Forest Borough Council, West Berkshire Council and Wokingham Borough Council.

About the National Trading Standards Board

The National Trading Standards Board funds the Regional Investigation Teams that target rogue trading, doorstep crime and scams, providing support across England and Wales through eight regionally based teams

  • The National Trading Standards Board is a group of senior and experienced local government heads of trading standards, representing all trading standards services across England and Wales. The Board has been set up by the Government as part of changes to the consumer protection landscape and an enhanced role for trading standards.
  • The National Trading Standards Board provides leadership influence, support and resources to help combat consumer and business detriment locally, regionally and nationally.
  • The National Trading Standards Board funds the Regional Investigation Teams that target rogue trading, doorstep crime and scams, providing support across England and Wales through eight regionally based teams:

1.Central England Trading Standards Authorities (CeNTSA)

2.North East Trading Standards Authorities (NETSA)

3.Trading Standards East Midlands (TSEM)

4.Trading Standards North West (TSNW)

5.Tri Region Regional Investigations Team, on behalf of Trading Standards South East Ltd (TSSEL), East of England Trading Standards Association (EETSA) and London Trading Standards (LTS)

6.Trading Standards Partnership South West (SWERCOTS)

7.Yorkshire and Humber Trading Standards Group (YAHTSG) and

8.Wales Heads of Trading Standards (WHoTS)

There are separate arrangements in place in Scotland.