Landmark crackdown on social media counterfeiting and piracy launched

Biggest enforcement operation ever seen in the England, Wales and Northern Ireland launched to combat piracy on social media

Over the last few weeks, enforcement officers have raided 12 separate locations, and are still involved in 22 on-going investigations, as part of a crackdown on counterfeiting and piracy on Facebook across England, Wales and Northern Ireland.

It sees the National Trading Standards eCrime Team work alongside the National Markets Group on Operation Jasper, one of the biggest enforcement operations of its kind, targeted at criminals who exploit social media channels to sell dangerous and counterfeit goods and commit copyright theft.

In a few short weeks the crackdown has seen officers raid 12 premises, take down 4,300 Facebook listings, 20 Facebook profiles, issue over 200 warning letters and deliver 24 cease and desist letters at the homes of suspected Facebook sellers. Operation Jasper brings together officers from 63 local authority trading standards’ teams, police officers, industry bodies and government agencies, and builds on the success of 2014’s Operation Watch.

During the operation officers seized a range of dangerous or toxic products, ranging from Android TV boxes with unsafe mains chargers, to several hundreds of counterfeit Cinderella dolls containing high levels of toxic phthalates to name a few examples. The Android boxes allowed the illegal streaming of movies and sports channels.

A raid on a residential premise in the West Midlands led to the discovery and seizure of a small manufacturing plant turning out counterfeit T-shirts. Two more residential premises in Worcester contained a host of counterfeit packaged computers, tablets, mobile phones, T-shirts, tracksuits and trainers and these premises have been linked to part of Manchester’s Cheetham Hill area, dubbed “Counterfeit Street” in the press.

The growing use of social media has led criminals to exploit platforms to sell illicit products – according to the latest IP Crime Report 2013/14, social media has overtaken auction sites as criminals’ ‘channel-of-choice’ for counterfeit and piracy activity, whilst the latest statistics from Ofcom show that two-thirds (66%) of online adults now have a social networking profile, and almost all of those with a profile (96%), have one on Facebook.

Nick Boles, Minister at the Department for Business, Innovation and Skills said:

“Counterfeiting and piracy of trademarked and copyrighted materials harms legitimate businesses, threatens jobs and pose a real danger to consumers. That’s why we are taking strong action to stop these criminals through the Government’s funding of the National Trading Standards E-Crime Team.

“These criminals rarely act alone and are often linked to serious organised crime groups. We want consumers to be aware of the wider consequences of buying fake products online as well as the risks they pose to their safety.”

Lord Toby Harris, Chair of National Trading Standards said: “Operation Jasper has struck an important psychological blow against criminals who believe they can operate with impunity on social media platforms without getting caught. It shows we can track them down, enter their homes, seize their goods and computers and arrest and prosecute them, even if they are operating anonymously online. I commend the National Trading Standards e-Crime team and all other parties involved in this operation.

“Criminals who operate on social media have become brazen because they think operating from their living rooms using laptops – without having to be physically present on market stalls – means they are less likely to get caught. I am extremely pleased that this operation has been able to prove that misconception wrong, but I would also like to urge consumers to remain vigilant and report any suspected online rogue traders to Citizen’s Advice Consumer Helpline on: 03454 04 05 06”.

Graham Mogg, Intelligence Co-ordinator for the Anti-counterfeiting Group (ACG) and Chair of the National Markets Group said: “As criminals have exploited new opportunities across social media platforms, enforcement agencies have had to work smarter to catch them. To that end the National Markets Group (NMG) worked closely with the National Trading Standards eCrime Team to lead and co-ordinate enforcement action bringing together NMG members including the police, British Recorded MusicIndustry, Anti-counterfeiting Group , Federation against Copyright Theft , Department for Work and Pensions, the Alliance for Intellectual Property Theft, Her Majesty’s Revenue and Customs, the Electrical Safety Council, Scambusters and Trading Standards teams We learned from Operation Watch that effective partnership work across both the private and public sectors would be essential for tackling IP crime on social media.”


For more information please contact the National Trading Standards team on 020 7025 7570 or e-mail

Notes to Editors

National Trading Standards Board

  • The National Trading Standards Board is a group of senior and experienced local government heads of trading standards, representing all trading standards services across England and Wales. The Board has been set up by the Government as part of changes to the consumer protection landscape and an enhanced role for trading standards.
  • The National Trading Standards Board provides leadership influence, support and resources to help combat consumer and business detriment locally, regionally and nationally.

National Trading Standards eCrime Team

  • Funded by the National Trading Standards Board, the National Trading Standards eCrime Team recognises that a secure and safe online environment that protects consumers and allows businesses to flourish is vital to the long term success of the UK economy.
  • The eCrime Team provides a national resource to support all local authority areas in England and Wales, tackling the increasing threat to businesses and consumers in relation to internet scams and rip-offs.There are separate arrangements in place in Scotland.

National Markets Group

The National Markets Group is a focus group comprising industry, government and enforcement representatives working in partnership to reduce the availability of counterfeit goods across physical and online markets. Established in 2008, The National Markets Group provides a co-ordinated, cross-sector approach to tackling the trade in counterfeit goods at markets and car boot fairs. It is a focus group consisting of industry, government and enforcement representatives working in partnership to reduce the availability of counterfeit goods in physical and on-line markets.

Members of the National Markets Group include:

  • Trading Standards Institute
  • Individual TSOs
  • Intellectual Property Office Intelligence Directorate
  • The Department of Work and Pensions
  • Individual Police Authorities
  • HM Revenue & Customs
  • LG Regulation
  • National Association of British Market Authorities (NABMA)
  • Organisations tackling the issue of illegal tobacco sales
  • Industry groups representing trademark and copyright holders (including the Industry Trust for IP Awareness, Alliance Against IP Theft, FACT, ACG, BPI)

The work of the National Markets Group falls into two strands:

  1. Co-ordinated enforcement activity, coordinating intelligence and targeting markets that are identified as having serious problems with traders in counterfeit goods;
  2. Real Deal initiative, which is a preventative campaign focused on a national markets charter, and which provides guidance, information and promotional support to market operators and trading standards to ensure