Alarm fraudster convicted

A cold calling criminal who conned elderly and vulnerable people out of over £150,000 has been found guilty at Bristol Crown Court yesterday (Thursday 22 September) of fraud and for breaching Consumer Protection legislation for his part in a fraudulent home alarm business.

Daniel Jody Rivers aged 34 from Yatton, Somerset, a director of Approved Home Business Group (ABHG) Ltd and also trading as Homeguard UK, was found guilty by the jury at Bristol Crown Court and is due to be sentenced on Friday 14 October. This follows a lengthy investigation by the National Trading Standards Scambuster Team South West, hosted by Bristol City Council.

The investigation revealed that more than 90 alarm systems were installed by ABHG Ltd during 2013 and early 2014 throughout South Wales, Bristol, North Somerset and Devon. On average the victims paid between £2,500 and £3,000 for the system installation.

ABHG Ltd (also known as Approved Security or Approved Home Security) would typically cold call victims at their home, either in person or by phone. Many of the victims were elderly, lived alone and were vulnerable to high pressure sales techniques.

Victims were falsely informed that Rivers’ company was working with the local police and that they were installing alarm systems either free of charge or at a reduced rate for their post code area. Some were even told that they lived in a high volume crime area and without the alarm system installed would be exposed to the risk of crime, or were persuaded to have existing working alarm systems deactivated in order to have a new alarm system fitted by Approved Security.

In almost all cases following installation, faults developed with the alarm systems resulting in the systems becoming inoperable. Victims of this scam then experienced difficulty in contacting anyone from the company. At best they received poor instructions over the phone as to how to remedy the faults and at worst were unable to make any contact at all. In many cases the victims had their systems either removed and replaced, or repaired at their own expense. In a few cases Approved Security have removed the system but did not refund any money.

Lord Toby Harris, Chair, National Trading Standards, said: “These criminals knowingly deceived vulnerable people out of thousands of pounds. I hope this conviction sends a clear message that National Trading Standards and our Scambuster teams are working hard to ensure those undertaking this sort of criminal activity are brought to justice.

“I would urge people to think twice before agreeing to purchase products and services from cold callers. Always check references and credentials before paying out any money and if you are in any doubt, contact your local trading standards department or the Citizens Advice consumer helpline on 03454 040506.”

Councillor Fi Hance, Cabinet Member for Trading Standards at Bristol City Council, host authority to the South West Scambusters Team, said: “Many of the victims lived alone, were elderly and vulnerable. The conviction on all charges fully reflects the seriousness and extent of Rivers’ callous exploitation of those poor victims he deliberately targeted. I would like to send my heart-felt thanks and sympathy to those victims coming forward to provide the crucial evidence in Crown Court necessary to secure this conviction.

“I would also like to pass on my compliments to the Scambusters team for such a thorough investigation which has brought about such a successful result.” 

Notes to Editors

For more general enquiries regarding the National Trading Standards Board please call 020 7025 7570 or e-mail

Notes to editor

About National Trading Standards

National Trading Standards provides leadership influence, support and resources to help combat consumer and business detriment locally, regionally and nationally.

  • The National Trading Standards Board is a group of senior and experienced local government heads of trading standards, representing all trading standards services across England and Wales. The Board has been set up by the Government as part of changes to the consumer protection landscape and an enhanced role for trading standards.
  • National Trading Standards funds the Scambuster Teams that target rogue trading, doorstep crime and scams, providing support across England and Wales through eight regionally based teams:

1.Central England Trading Standards Authorities (CeNTSA)

2.North East Trading Standards Authorities (NETSA)

3.Trading Standards East Midlands (TSEM)

4.Trading Standards North West (TSNW)

5.Tri Region Scambusters (TRS), on behalf of Trading Standards South East Ltd (TSSEL), East of England Trading Standards Association (EETSA) and London Trading Standards Association (LoTSA)

6.Trading Standards Partnership South West (SWERCOTS)

7.Yorkshire and Humber Trading Standards Group (YAHTSG) and

8.Wales Heads of Trading Standards (WHoTS)

There are separate arrangements in place in Scotland.

For more information please visit